Product Designer

Senior Product Designer. Problem solver. Handmade artist.

4+ years in SaaS & B2B. I design for scale, accessibility, and real human needs.

View My Resume
Marina Bassem
✦ 4+ years SaaS
Cairo ↔ Remote
Process

Built to ship. Designed to last.

01
Research & Define
User interviews, competitor research, and AI-assisted insights to nail down the real problem.
02
Design & Prototype
Turning insights into high-fidelity wireframes, interactive prototypes, and scalable layout foundations.
03
Iterate & Test
Validating flows with real users, uncovering friction, and refining interfaces based on actual data.
04
Handoff & Scale
Delivering production-ready design systems, detailed component specs, and rigorous UAT testing.

I don't just design screens—I design processes, handoffs, and systems that scale.

Selected Work

Projects that ship.

B2BSaaSRTLMulti-platform
Parent – Global Childcare Ecosystem
Senior Product Designer · Finance, Report Builder, Design System, UAT

Designing for administrators, teachers, and parents - each with completely different needs. 12+ core modules across Canada, Europe & the Middle East. 100+ local components, saving teams hundreds of hours.

Parent Platform
AccessibilityDesign SystemMobile · Web
Arise – Inclusive Social Platform
Product Designer · Design system from scratch, accessibility, resource hub

A safe social home for people with disabilities - from research to UAT. 100+ components built from scratch. Voice-to-text, anti-bullying tools, and a full resource hub shipped end-to-end.

Arise Platform

✦ +15 more projects across web and mobile apps

Design Systems

Systems, not just screens.

I build design systems from scratch and extend existing ones with local components. Consistency at scale.

Arise (from 0)Parent (extended +100 local components)Scrumptions (from 0)
"In Parent's Report Builder, I created 40+ local components so non-technical admins could build custom reports without touching code."
Design System
About
Hi, I'm Marina.
But you can call me Mira.✨

I'm a Product Designer. I love solving problems that look impossible at first - the kind where users are frustrated and stakeholders are lost.

I don't just design screens. I design processes, systems, and handoffs. I make sure developers have everything they need, and that users get something that actually works.

When I'm not designing, I'm probably making handmade crafts - leather lamps, mixed media art - or reading about typography.

Marina Bassem

Let's build something
great together.

/ Parent
CanadaEuropeUAEMiddle East

Parent – Global Childcare Ecosystem

An all-in-one cloud platform connecting nurseries, educators, and families. It covers everything from enrollment and billing to child development tracking. My role: Senior Product Designer with end-to-end ownership across 6 modules.

Nursery AdminsTeachersParents
6 Modules · End to End

Select a module to explore.

Report Builder
No-code report builder for non-technical admins. Five entities, 40+ field types, live preview, export & schedule.
Schedule Plan
Bulk plan creation for 500+ children. Bulk by default, flexible by exception, safe by design.
Child Development
Dashboard across 3 platforms, 2 languages. Zero empty states, instant insights, RTL Arabic.
Invoice Automations
Smart reminders, 6 billing cycles, full audit trail. The only module that shipped to production with customer feedback.
Waitlist Management
Automated admissions pipeline. 48h response window, auto-enrollment, transparent parent portal.
Global Search
One search bar for 7+ entities. Ctrl+K shortcuts, tabbed results, location-aware. 70% time saved.
Combined Impact
500+
Children in bulk plans
70%
Search time saved
40+
Local components
✅
Customer feedback
/ Arise
AccessibilitySocial PlatformMobile · WebAnti-Bullying

Arise
Beyond Disability

A safe, inclusive social ecosystem for people with disabilities. Built end-to-end, from the first user interview to developer handoff.

Product Designer · Dec 2024 – Aug 2025
100+
Components
2
Platforms
6+
Disability types
✓
UAT Done
Arise App
01Overview
What is Arise?

A digital home for those who needed one.

Arise is a pioneering social and professional network built for people with disabilities and their caregivers. It moves beyond traditional social media to create a "barrier-free" digital ecosystem where users can connect, find specialized resources, and access life-changing opportunities, all within an environment built on safety and mutual respect.

The platform pairs community building with a dedicated Resource Hub that gives users direct access to discounted medical supplies, life coaches, doctors, and an assistive device marketplace.

"Peter Wasif, a pharmacist from Egypt living in the US, lost his left arm in an accident at age 27. He struggled with depression, isolation, and bullying. He searched for a community and found none. So he built Arise."
My Activities
  • User Research & Empathy Mapping
  • Accessibility Audit (voice-to-text, screen reader, RTL)
  • Information Architecture & Design System
  • Stakeholder Management & Safety decisions
  • UI Design & Prototyping (Mobile + Web)
  • Usability Testing with real users with disabilities
Arise overview
02The Problem
Research Findings

People with disabilities feel marginalized on every platform that exists.

Through user research and empathy mapping, three critical pain points came up again and again, each one blocking real human connection for millions of people.

01
Safety & Bullying
High exposure to toxicity on mainstream platforms. Zero tools to handle digital harassment. People with disabilities are disproportionately targeted.
02
Financial Burden
High costs of medications and assistive tools with no easy access to discounts or verified alternatives. No centralized marketplace for essential resources.
03
Communication Barriers
Traditional interfaces rely heavily on typing and reading, which shuts out users with motor, visual, or hearing impairments from full participation.
03Design System
Built from scratch

100+ components.
One language.

Every component was designed accessibility-first: large touch targets, screen reader annotations, high contrast modes, and LTR/RTL support baked in from day one.

"Accessibility is not an add-on. Every component was built for it, from the first sketch to the final spec."
  • Min touch target 44×44px on every interactive element
  • WCAG AA contrast ratio across all text
  • Voice-to-text microphone on all inputs
  • Full RTL mirror layout for Arabic users
  • Screen reader labels on every icon
Color System
Dark Blue
#092E40
Orange
#FF671D
Blue Light
#E9F1F3
Green Light
#DEFE8F
Red
#EB5050
Typography
Nexa
Display — Regular · Medium · SemiBold · Bold
Boomer
Body — Regular · Medium · SemiBold · Bold
04Onboarding Experience
First Impression

Four screens.
Everything a user needs to know.

Each onboarding card introduces one core value: Join Safe Communities → Ask Consultants → Learn About Disability → Fight Anti-Bullying. Simple illustrations, clear language, Skip always visible.

The progression is deliberate. It builds trust before asking for any personal information.

Design decision: The "Skip" option is always visible and never shamed. Respecting autonomy from the very first screen.
Onboarding screens
05Authentication Flow
Login and Sign Up screens
Sign Up · Login

Accessible from the very first tap.

Biometric login (Face ID / fingerprint) is offered first - for many users with motor impairments, typing a password is genuinely hard. Social login via Google and Facebook reduces the typing burden further.

The sign-up form collects only what's necessary. Optional fields are clearly marked. The welcome screen confirms identity warmly: "Your answers help us give you the best experience."

The multi-step flow reduces cognitive load per screen - each step feels manageable, not overwhelming.
Disability Profile · Optional

Tell us about yourself. Your way.

After basic sign-up, users can optionally share their disability type and preferences. This personalizes the experience (recommending relevant groups, resources, and consultants), but it's never required or intrusive.

Voice input is available on every field. Progress indicators are subtle, never pressure-inducing.

Disability profile screens
06Community Feed
Community feed
Community · Home Feed

Access essential support instantly.

The home feed puts community front and center - stories, posts, group recommendations, and a voice-enabled post box. Everything a user needs to connect is one tap away.

The "Create New" bottom sheet gives six clear options - Post, Question, Group, Event, Video, Poll - reducing decision fatigue with icons and short labels. The microphone on the post input is a core accessibility decision.

With one click, users share achievements and connect with a safe, supportive community designed to foster growth and eliminate digital bullying.
07Groups
Mobile · Web · Groups

Keep in touch with your groups.

Users discover groups by interest or disability type, join with one tap, and participate in real-time discussions. The web version shows a rich "Discover Groups" layout with thumbnails and member counts.

The mobile group detail page shows full activity, member roster, and quick actions (Audio Call, Video Call, Invite People). The "Report Group" option is visible but not shoved in your face. Safety is built in, not hidden.

Join various groups based on your interests and needs. Whether you're looking for support, advice, or friendship, there's a group for you.
Groups on mobile and web
08Chat
Chat screens
Private & Group Chat

Say what you feel. Your way.

Private messages and group chats are real-time, accessible, and warm. The mobile list view is clean: avatar, name, last message preview, and unread count. The desktop view opens a full conversation with emoji reactions, voice messages, and accessibility shortcuts.

Emoji reactions reduce the need to type full responses, which matters a lot for users with motor impairments. The chat filter (All / Unread / Groups) reduces visual noise.

Safety decision: "Report Message" is visible at 3 taps, not buried in settings. Reporting should never feel hard.
09Stories & Moments
Stories · Posts · Voice

Share your special moments.

Stories let users share their journey and achievements in a familiar format, with accessibility baked in. Full-screen stories auto-advance but pause on tap. Voice narration can accompany any story.

The "Share your feeling" creation flow starts with a voice-first prompt: "How do you feel?" This brings the typing barrier down to zero. The story viewer includes a direct message button with immediate visible confirmation.

Stories and moments
10Events
Events screens
Events · Web & Mobile

Never miss what matters.

Events are organized by "All Events," "Events for You," and "Groups' Events," so personalized discovery is effortless. Each event detail page shows speakers, organizers, attendee count, and a clear "Interested / Going" RSVP flow.

Accessibility insight: The "Nearby Events" tab matters a lot here. Many users with disabilities have transport constraints, so local events are often the only realistic option.
11Resource Hub
Consultants · Reviews

Share your experience. Help others choose.

Verified consultants, life coaches, and medical professionals. Each profile shows specialization, an About section, and community reviews.

The review flow is deliberately simple: "Is it helpful for you?" Just a star rating and a short text field. Confirmation is warm and immediate. Real community reviews appear directly on the profile card.

Safety decision: Verified professional badges were a must. Users needed to trust they were talking to real experts, not random accounts.
Resource hub and reviews
12Key Design Decisions
How I solved it

Three decisions that defined the product.

01
Safety is the foundation, not a feature
Anti-bullying tools, report flows, and moderation options are built into every surface, not buried in settings. Reporting a post is 2 taps. Leaving a group is visible but never shamed.
02
Voice before typing, everywhere
Every text input has a microphone button. The post composer starts with "How do you feel?" as a voice prompt. Voice-to-text is a core interaction pattern, not an accessibility add-on.
03
Caregiver integration, not isolation
Caregivers are full members of the community. They access the same Resource Hub, join the same groups, and attend the same events. Disability affects families, not just individuals.
Outcome
100+
Components built
2
Platforms
6+
Disability types
✓
UAT complete

"Safety isn't a feature. It's the foundation everything else is built on."

UAT & Handoff

Tested with real users with disabilities across multiple sessions. Handoff included component specs, responsive breakpoints, accessibility annotations (ARIA labels, focus order, contrast ratios), and RTL CSS for every component.

Contact

Let's work
together.

Open to full-time roles & remote opportunities.

Email
marinabassem.021@gmail.com
LinkedIn
linkedin.com/in/marina-bassem
Behance
behance.net/marinabassem2
Location
Cairo, Egypt · Open to remote & relocation

Send a message

I typically respond within 24 hours.